Category: Advertising

Advertising, Facebook, MarketingLeave a comment
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Why advertisers continue to invest in Facebook

Stha Banks

The last week of April is always an interesting time for the tech companies as the latest quarterly earnings reports are published.  It’s a time for these companies to sit back and analyse exactly how they have performed from a revenue and user growth perspective. It’s also a time for the tech companies to counteract all the negativity that is often reported about their business. Whether it’s in relation to tax, brand safety, privacy etc, it’s very rare that a day goes by without one of the “traditional” media outlets publicising the issues that the tech companies bring to the industry, and society.

For Facebook, who own both Instagram and WhatsApp, Q1 was another very strong period of growth for their business. Revenues rose by 25% to more than $15 billion in the first quarter of the year, while its monthly userbase rose by 8% to almost 2.4 billion. Locally the latest IAB study predicts that Facebook accounts for almost 20% of digital media ad spend…

Continue reading Why advertisers continue to invest in Facebook

Content, Marketing, Snapchat, Social, Video, Virtual Reality, YouTubeLeave a comment

Video: the MAJOR trend of 2017

Stha Banks

If you are reading this, welcome to 2017! We both made it (counting my blessings!). This is not another top 2017 trends article but it’s what I am considering the key 2017 trend to jump on kind of article (if you aren’t already aboard). It’s the year of video. Expect to see even further massive growth in content brought to you through the medium of video by consumers and businesses alike. It is going to be video first everything and I mean everything!

In my experience, I have seen digital attribution results show video delivering shortest conversion paths (2nd after … Continue reading Video: the MAJOR trend of 2017

Advertising, Data, Marketing, Programmatic Buying, technologyLeave a comment

Programmatic + Data Jargon

Stha Banks

ABC, its easy as 123, simple as… no actually jargon is never that easy to understand! As a follow up to my last post on #ProgrammaticBuying, this is a quick post on a few core #Programmatic and #Data terms that you might need to master. Therefore the purpose of this post is to bust those jargon terms that you haven’t really got your head around.

Naturally there as a lot #jargon and acronyms in the data field but the good news is that the guys at Live Ramp have put together the below list to make yours and my life easy! If you are driven by data in your daily marketing decisions then this post is one post to bookmark! Continue reading Programmatic + Data Jargon

Advertising, Creative, Data, Marketing, Media, Programmatic, technologyLeave a comment

Quote of The Month: Data + Creative

Stha Banks

June saw the hype around Cannes Festival go through the roof. I was more aware (actively) of the event this year than any other year. The quote of the month comes from Nicolas Bidon, global ceo of plista who sat at the panel of The Programmatic 401: Creative Convergence event. This was an interesting discussion on how… Continue reading Quote of The Month: Data + Creative

Consumers, Content, Facebook, Mobile, Smartphones, Social, technology, Video, Virtual Reality, YouTube2 Comments

Virtual Reality: Storytelling on Steroids

Stha Banks

How exciting does Virtual Reality sound?

I had the pleasure of trying on a pair of Oculus VR headsets last week at Facebook HQ here in Dublin. The experience was mind blowing (to be polite). I was face to face with a female alien from Farlands who stood right in front of me mumbling alien speak. Beside the fact that I passionately dislike aliens, I couldn’t… Continue reading Virtual Reality: Storytelling on Steroids