Category: Consumers

Consumers, Content, Marketing, VideoLeave a comment

Quote of The Month: Inbound Marketing

Stha Banks

Its State of Inbound Week and HubSpot VP of Marketing Kieran Flanagan chats with ClassPass CMO Joanna Lord and WordStream founder Larry Kim. On how technology has changed the way people shop and buy, the 3 discuss how brands need to connect with users to create a lasting impressions which in turn result in tangible ROI. Quote of the month comes from Larry Kim on content marketing…[…]

While the discussion has great points on when and how to use inbound marketing I thought… Continue reading Quote of The Month: Inbound Marketing

Consumers, Data, Marketing, Search, Snapchat, technologyLeave a comment

Data is a game changer: Irish Google Trends

Stha Banks

At the end of the day we are all human. Most of us are in search of a better life or are doing our best to enjoy the one we already have. Holidays here and there, going to the movies or to matches, music festivals etc! Seeing 2016 is coming to an close, I wondered what captivated our minds and kept us hooked in 2015 and on that note what could we expect this year. As usual Google has the answer! According to Google Trends, some interesting global searches sum up the mood in 2015. Naturally the top searches related to breaking news; it was a very political year; we dug deep and challenged the norms; science developed further; sports events brought us together; tv shows & music made us happy, movies & technology gave us hope; celebrities dominated and there were losses too. In all of this we asked Google a lot of questions! [v]

Data is said to be a game changer because the numbers don’t lie. Whether its big data or small data, its going to have an impact on your business. So what does Irish search data actually say we got up to… Continue reading Data is a game changer: Irish Google Trends

Consumers, Content, Display, Facebook, Google, Marketing, Native Advertising, Video, YouTubeLeave a comment

Content: still KING of the digital jungle

Stha Banks

A few weeks ago while pulling together slides for a client I realised that the popular phrase ‘Content is King’ not only dates back to the ultimate visionary Bill Gates’ article of 1996, but that it actually predates him too (to this guy – Sumner Redstone)! It’s amazing what you can learn from this world wide web of information. Gates’ article is an absolute must read, you can check it out here.

Gates strikes me as the kind of guy that likes a good challenge, finding a solution and then displaying his knowledge on the subject. He’s just too clever! Its been 2 decades since he published his profound vision of the power of content and how it would change the world as we knew it then… Continue reading Content: still KING of the digital jungle

Consumers, Content, Facebook, Mobile, Smartphones, Social, technology, Video, Virtual Reality, YouTube2 Comments

Virtual Reality: Storytelling on Steroids

Stha Banks

How exciting does Virtual Reality sound?

I had the pleasure of trying on a pair of Oculus VR headsets last week at Facebook HQ here in Dublin. The experience was mind blowing (to be polite). I was face to face with a female alien from Farlands who stood right in front of me mumbling alien speak. Beside the fact that I passionately dislike aliens, I couldn’t… Continue reading Virtual Reality: Storytelling on Steroids

Consumers, Content, Google, Marketing, Mobile, Smartphones, Social, technology, Video1 Comment

Think Mobile First: top 6 stats you need to know

Stha Banks

Has mobile become the most valuable screen?

According to the GSMA, there are currently 7.8 billion mobile connections globally, while global population is 7.4 billion. There are more mobile devices than there are people. Of these, 62% are unique mobile subscribers, so 2/3 of the population is connected to a mobile device. Wow!

To put this into (local) context, Ireland has…. Continue reading Think Mobile First: top 6 stats you need to know