Category: Content

Content, Marketing, Snapchat, Social, Video, Virtual Reality, YouTubeLeave a comment

Video: the MAJOR trend of 2017

Stha Banks

If you are reading this, welcome to 2017! We both made it (counting my blessings!). This is not another top 2017 trends article but it’s what I am considering the key 2017 trend to jump on kind of article (if you aren’t already aboard). It’s the year of video. Expect to see even further massive growth in content brought to you through the medium of video by consumers and businesses alike. It is going to be video first everything and I mean everything!

In my experience, I have seen digital attribution results show video delivering shortest conversion paths (2nd after … Continue reading Video: the MAJOR trend of 2017

Consumers, Content, Marketing, VideoLeave a comment

Quote of The Month: Inbound Marketing

Stha Banks

Its State of Inbound Week and HubSpot VP of Marketing Kieran Flanagan chats with ClassPass CMO Joanna Lord and WordStream founder Larry Kim. On how technology has changed the way people shop and buy, the 3 discuss how brands need to connect with users to create a lasting impressions which in turn result in tangible ROI. Quote of the month comes from Larry Kim on content marketing…[…]

While the discussion has great points on when and how to use inbound marketing I thought… Continue reading Quote of The Month: Inbound Marketing

Consumers, Content, Display, Facebook, Google, Marketing, Native Advertising, Video, YouTubeLeave a comment

Content: still KING of the digital jungle

Stha Banks

A few weeks ago while pulling together slides for a client I realised that the popular phrase ‘Content is King’ not only dates back to the ultimate visionary Bill Gates’ article of 1996, but that it actually predates him too (to this guy – Sumner Redstone)! It’s amazing what you can learn from this world wide web of information. Gates’ article is an absolute must read, you can check it out here.

Gates strikes me as the kind of guy that likes a good challenge, finding a solution and then displaying his knowledge on the subject. He’s just too clever! Its been 2 decades since he published his profound vision of the power of content and how it would change the world as we knew it then… Continue reading Content: still KING of the digital jungle

Consumers, Content, Facebook, Mobile, Smartphones, Social, technology, Video, Virtual Reality, YouTube2 Comments

Virtual Reality: Storytelling on Steroids

Stha Banks

How exciting does Virtual Reality sound?

I had the pleasure of trying on a pair of Oculus VR headsets last week at Facebook HQ here in Dublin. The experience was mind blowing (to be polite). I was face to face with a female alien from Farlands who stood right in front of me mumbling alien speak. Beside the fact that I passionately dislike aliens, I couldn’t… Continue reading Virtual Reality: Storytelling on Steroids

Consumers, Content, Google, Marketing, Mobile, Smartphones, Social, technology, Video1 Comment

Think Mobile First: top 6 stats you need to know

Stha Banks

Has mobile become the most valuable screen?

According to the GSMA, there are currently 7.8 billion mobile connections globally, while global population is 7.4 billion. There are more mobile devices than there are people. Of these, 62% are unique mobile subscribers, so 2/3 of the population is connected to a mobile device. Wow!

To put this into (local) context, Ireland has…. Continue reading Think Mobile First: top 6 stats you need to know