Advertising, Creative, Data, Marketing, Media, Programmatic, technologyLeave a comment

Quote of The Month: Data + Creative

July 1, 2016July 7, 2016 Stha Banks

June saw the hype around Cannes Festival go through the roof. I was more aware (actively) of the event this year than any other year. The quote of the month comes from Nicolas Bidon, global ceo of plista who sat at the panel of The Programmatic 401: Creative Convergence event. This was an interesting discussion on how… Continue reading Quote of The Month: Data + Creative

Consumers, Content, Google, Marketing, Mobile, Smartphones, Social, technology, Video1 Comment

Think Mobile First: top 6 stats you need to know

June 21, 2016August 9, 2016 Stha Banks

Has mobile become the most valuable screen?

According to the GSMA, there are currently 7.8 billion mobile connections globally, while global population is 7.4 billion. There are more mobile devices than there are people. Of these, 62% are unique mobile subscribers, so 2/3 of the population is connected to a mobile device. Wow!

To put this into (local) context, Ireland has…. Continue reading Think Mobile First: top 6 stats you need to know

Advertising, Content, Growth Hacking, Marketing, Mobile, Native Advertising, Search, Social2 Comments

Native Advertising: a seed

May 28, 2016July 7, 2016 Stha Banks

If you have been wondering what native advertising really is and how it works, wonder no more! Here is my WHAT, WHY & HOW of it.

WHAT? The best metaphor I have come across which explains Native Advertising in the simplest of all forms is this: a seed. Imagine… Continue reading Native Advertising: a seed