Category: Mobile

Cyber Monday, Data, Experience, Marketing, Mobile, SmartphonesLeave a comment

How to win the #CyberMonday Sale battle

Stha Banks

Its almost here, the season to be #jollyshopping! Christmas…

Time to line up your soldiers and prepare for the biggest cyber sale battle of the year! For some of us the excitement is building up to get those Christmas presents for our family and friends at great value or maybe treating yourself to a good bargain. You feel like a millionaire right 😎? Also for some of us, the challenge is how we make this quarter count for our clients to reach 2016 sales goals, Q4 sales goals, Cyber Monday sales goals, the list goes on! You need a miracle right?
Continue reading How to win the #CyberMonday Sale battle

Ad Exchanges, Data, Display, Marketing, Mobile, Programmatic Buying, Video2 Comments

Programmatic Buying: the basics without the fuss

Stha Banks

OK if you know all there is to know about Programmatic Buying, you might want to just hop, skip and jump right past this post then. I will follow up with another Programmatic post in future which might be more appealing to you. However, if you keep hearing all this talk about Programmatic Buying but are not sure what it really means, what the fuss is all about, why you would use it for your advertising and how it would work?! – then grab a cuppa, settle down and enjoy this 8 minute read!

Once upon a time in a Galaxy far far away… Continue reading Programmatic Buying: the basics without the fuss

Consumers, Content, Facebook, Mobile, Smartphones, Social, technology, Video, Virtual Reality, YouTube2 Comments

Virtual Reality: Storytelling on Steroids

Stha Banks

How exciting does Virtual Reality sound?

I had the pleasure of trying on a pair of Oculus VR headsets last week at Facebook HQ here in Dublin. The experience was mind blowing (to be polite). I was face to face with a female alien from Farlands who stood right in front of me mumbling alien speak. Beside the fact that I passionately dislike aliens, I couldn’t… Continue reading Virtual Reality: Storytelling on Steroids

Consumers, Content, Google, Marketing, Mobile, Smartphones, Social, technology, Video1 Comment

Think Mobile First: top 6 stats you need to know

Stha Banks

Has mobile become the most valuable screen?

According to the GSMA, there are currently 7.8 billion mobile connections globally, while global population is 7.4 billion. There are more mobile devices than there are people. Of these, 62% are unique mobile subscribers, so 2/3 of the population is connected to a mobile device. Wow!

To put this into (local) context, Ireland has…. Continue reading Think Mobile First: top 6 stats you need to know