Category: Native Advertising

Consumers, Content, Display, Facebook, Google, Marketing, Native Advertising, Video, YouTubeLeave a comment

Content: still KING of the digital jungle

Stha Banks

A few weeks ago while pulling together slides for a client I realised that the popular phrase ‘Content is King’ not only dates back to the ultimate visionary Bill Gates’ article of 1996, but that it actually predates him too (to this guy – Sumner Redstone)! It’s amazing what you can learn from this world wide web of information. Gates’ article is an absolute must read, you can check it out here.

Gates strikes me as the kind of guy that likes a good challenge, finding a solution and then displaying his knowledge on the subject. He’s just too clever! Its been 2 decades since he published his profound vision of the power of content and how it would change the world as we knew it then… Continue reading Content: still KING of the digital jungle

Advertising, Content, Growth Hacking, Marketing, Mobile, Native Advertising, Search, Social2 Comments

Native Advertising: a seed

Stha Banks

If you have been wondering what native advertising really is and how it works, wonder no more! Here is my WHAT, WHY & HOW of it.

WHAT? The best metaphor I have come across which explains Native Advertising in the simplest of all forms is this: a seed. Imagine… Continue reading Native Advertising: a seed