Data is a game changer: Irish Google Trends

At the end of the day we are all human. Most of us are in search of a better life or are doing our best to enjoy the one we already have. Holidays here and there, going to the movies or to matches, music festivals etc! Seeing 2016 is coming to an close, I wondered what captivated our minds and kept us hooked in 2015 and on that note what could we expect this year. As usual Google has the answer! According to Google Trends, some interesting global searches sum up the mood in 2015. Naturally the top searches related to breaking news; it was a very political year; we dug deep and challenged the norms; science developed further; sports events brought us together; tv shows & music made us happy, movies & technology gave us hope; celebrities dominated and there were losses too. In all of this we asked Google a lot of questions! [v]

Data is said to be a game changer because the numbers don’t lie. Whether its big data or small data, its going to have an impact on your business. So what does Irish search data actually say we got up to… Continue reading Data is a game changer: Irish Google Trends

Native Advertising: a seed

If you have been wondering what native advertising really is and how it works, wonder no more! Here is my WHAT, WHY & HOW of it.

WHAT? The best metaphor I have come across which explains Native Advertising in the simplest of all forms is this: a seed. Imagine… Continue reading Native Advertising: a seed