Of late, all roads are leading to TikTok in social. TikTok is hyped up as the next big social platform. Its owned by Chinese company ByteDance and gained its popularity in 2018 after becoming the world’s most downloaded iOS app.

So, what is TikTok?

In a nutshell TikTok is a mobile app for creating and sharing short 15-second music videos. Its claims to be the go-to place for real, fun, raw video story telling. Its less of an airbrush app (although it has enough filters) but it’s a more of a ‘come as you are’ platform. Creativity is at its core, so it comes full loaded with tools for users to easily upload and edit their videos and share their creativity with the world. Using AI to analyse users interests and preferences through their interactions, it displays a personalized content feed to each user. Continue reading TikTok: the new social kid on the block