June saw the hype around Cannes Festival go through the roof. I was more aware (actively) of the event this year than any other year. The quote of the month comes from Nicolas Bidon, global ceo of plista who sat at the panel of The Programmatic 401: Creative Convergence event. This was an interesting discussion on how… Continue reading Quote of The Month: Data + Creative
How exciting does Virtual Reality sound?
I had the pleasure of trying on a pair of Oculus VR headsets last week at Facebook HQ here in Dublin. The experience was mind blowing (to be polite). I was face to face with a female alien from Farlands who stood right in front of me mumbling alien speak. Beside the fact that I passionately dislike aliens, I couldn’t… Continue reading Virtual Reality: Storytelling on Steroids
Has mobile become the most valuable screen?
According to the GSMA, there are currently 7.8 billion mobile connections globally, while global population is 7.4 billion. There are more mobile devices than there are people. Of these, 62% are unique mobile subscribers, so 2/3 of the population is connected to a mobile device. Wow!
To put this into (local) context, Ireland has…. Continue reading Think Mobile First: top 6 stats you need to know
If you have been wondering what native advertising really is and how it works, wonder no more! Here is my WHAT, WHY & HOW of it.
WHAT? The best metaphor I have come across which explains Native Advertising in the simplest of all forms is this: a seed. Imagine… Continue reading Native Advertising: a seed
stating the digitally obvious 