Tag: Data

Consumers, Data, Marketing, Search, Snapchat, technologyLeave a comment

Data is a game changer: Irish Google Trends

Stha Banks

At the end of the day we are all human. Most of us are in search of a better life or are doing our best to enjoy the one we already have. Holidays here and there, going to the movies or to matches, music festivals etc! Seeing 2016 is coming to an close, I wondered what captivated our minds and kept us hooked in 2015 and on that note what could we expect this year. As usual Google has the answer! According to Google Trends, some interesting global searches sum up the mood in 2015. Naturally the top searches related to breaking news; it was a very political year; we dug deep and challenged the norms; science developed further; sports events brought us together; tv shows & music made us happy, movies & technology gave us hope; celebrities dominated and there were losses too. In all of this we asked Google a lot of questions! [v]

Data is said to be a game changer because the numbers don’t lie. Whether its big data or small data, its going to have an impact on your business. So what does Irish search data actually say we got up to… Continue reading Data is a game changer: Irish Google Trends

Ad Exchanges, Data, Display, Marketing, Mobile, Programmatic Buying, Video2 Comments

Programmatic Buying: the basics without the fuss

Stha Banks

OK if you know all there is to know about Programmatic Buying, you might want to just hop, skip and jump right past this post then. I will follow up with another Programmatic post in future which might be more appealing to you. However, if you keep hearing all this talk about Programmatic Buying but are not sure what it really means, what the fuss is all about, why you would use it for your advertising and how it would work?! – then grab a cuppa, settle down and enjoy this 8 minute read!

Once upon a time in a Galaxy far far away… Continue reading Programmatic Buying: the basics without the fuss

Advertising, Creative, Data, Marketing, Media, Programmatic, technologyLeave a comment

Quote of The Month: Data + Creative

Stha Banks

June saw the hype around Cannes Festival go through the roof. I was more aware (actively) of the event this year than any other year. The quote of the month comes from Nicolas Bidon, global ceo of plista who sat at the panel of The Programmatic 401: Creative Convergence event. This was an interesting discussion on how… Continue reading Quote of The Month: Data + Creative