Tag: Google

Ad Exchanges, Data, Display, Marketing, Mobile, Programmatic Buying, Video2 Comments

Programmatic Buying: the basics without the fuss

Stha Banks

OK if you know all there is to know about Programmatic Buying, you might want to just hop, skip and jump right past this post then. I will follow up with another Programmatic post in future which might be more appealing to you. However, if you keep hearing all this talk about Programmatic Buying but are not sure what it really means, what the fuss is all about, why you would use it for your advertising and how it would work?! – then grab a cuppa, settle down and enjoy this 8 minute read!

Once upon a time in a Galaxy far far away… Continue reading Programmatic Buying: the basics without the fuss

Consumers, Content, Google, Marketing, Mobile, Smartphones, Social, technology, Video1 Comment

Think Mobile First: top 6 stats you need to know

Stha Banks

Has mobile become the most valuable screen?

According to the GSMA, there are currently 7.8 billion mobile connections globally, while global population is 7.4 billion. There are more mobile devices than there are people. Of these, 62% are unique mobile subscribers, so 2/3 of the population is connected to a mobile device. Wow!

To put this into (local) context, Ireland has…. Continue reading Think Mobile First: top 6 stats you need to know