Tag: Programmatic

Advertising, Data, Marketing, Programmatic Buying, technologyLeave a comment

Programmatic + Data Jargon

Stha Banks

ABC, its easy as 123, simple as… no actually jargon is never that easy to understand! As a follow up to my last post on #ProgrammaticBuying, this is a quick post on a few core #Programmatic and #Data terms that you might need to master. Therefore the purpose of this post is to bust those jargon terms that you haven’t really got your head around.

Naturally there as a lot #jargon and acronyms in the data field but the good news is that the guys at Live Ramp have put together the below list to make yours and my life easy! If you are driven by data in your daily marketing decisions then this post is one post to bookmark! Continue reading Programmatic + Data Jargon

Ad Exchanges, Data, Display, Marketing, Mobile, Programmatic Buying, Video2 Comments

Programmatic Buying: the basics without the fuss

Stha Banks

OK if you know all there is to know about Programmatic Buying, you might want to just hop, skip and jump right past this post then. I will follow up with another Programmatic post in future which might be more appealing to you. However, if you keep hearing all this talk about Programmatic Buying but are not sure what it really means, what the fuss is all about, why you would use it for your advertising and how it would work?! – then grab a cuppa, settle down and enjoy this 8 minute read!

Once upon a time in a Galaxy far far away… Continue reading Programmatic Buying: the basics without the fuss

Advertising, Creative, Data, Marketing, Media, Programmatic, technologyLeave a comment

Quote of The Month: Data + Creative

Stha Banks

June saw the hype around Cannes Festival go through the roof. I was more aware (actively) of the event this year than any other year. The quote of the month comes from Nicolas Bidon, global ceo of plista who sat at the panel of The Programmatic 401: Creative Convergence event. This was an interesting discussion on how… Continue reading Quote of The Month: Data + Creative