Category: Social

Marketing, Social, TikTokLeave a comment

TikTok: the new social kid on the block

Stha Banks

Of late, all roads are leading to TikTok in social. TikTok is hyped up as the next big social platform. Its owned by Chinese company ByteDance and gained its popularity in 2018 after becoming the world’s most downloaded iOS app.

So, what is TikTok?

In a nutshell TikTok is a mobile app for creating and sharing short 15-second music videos. Its claims to be the go-to place for real, fun, raw video story telling. Its less of an airbrush app (although it has enough filters) but it’s a more of a ‘come as you are’ platform. Creativity is at its core, so it comes full loaded with tools for users to easily upload and edit their videos and share their creativity with the world. Using AI to analyse users interests and preferences through their interactions, it displays a personalized content feed to each user. Continue reading TikTok: the new social kid on the block

Content, Marketing, Snapchat, Social, Video, Virtual Reality, YouTubeLeave a comment

Video: the MAJOR trend of 2017

Stha Banks

If you are reading this, welcome to 2017! We both made it (counting my blessings!). This is not another top 2017 trends article but it’s what I am considering the key 2017 trend to jump on kind of article (if you aren’t already aboard). It’s the year of video. Expect to see even further massive growth in content brought to you through the medium of video by consumers and businesses alike. It is going to be video first everything and I mean everything!

In my experience, I have seen digital attribution results show video delivering shortest conversion paths (2nd after … Continue reading Video: the MAJOR trend of 2017

Facebook, Instagram, Marketing, Snapchat, Social, technology2 Comments

Quote of The Month: Instagram + Snapchat

Stha Banks

So Instagram made Stories and I confess that’s all I have been doing the past few days while on holidays. I couldn’t pass up the opportunity to temporarily share even more cute moments of my little girl or one of the few cocktails I managed to have while basking in the sunshine! We are all talking about the #InstaSnaps, including the main man himself, Kevin Systrom [CEO of Instagram]. Yep, this month’s quote had to come from Systrom after admitting to copying Snapchat’s Stories. Who admits copying someone else? No one ever but it’s not personal it’s just business. On borrowing Snapchat Stories here is what Systrom had to say [.]

Since you can’t patent an idea it means every other idea invention is up for grabs but you just have to be able to… Continue reading Quote of The Month: Instagram + Snapchat

Consumers, Content, Facebook, Mobile, Smartphones, Social, technology, Video, Virtual Reality, YouTube2 Comments

Virtual Reality: Storytelling on Steroids

Stha Banks

How exciting does Virtual Reality sound?

I had the pleasure of trying on a pair of Oculus VR headsets last week at Facebook HQ here in Dublin. The experience was mind blowing (to be polite). I was face to face with a female alien from Farlands who stood right in front of me mumbling alien speak. Beside the fact that I passionately dislike aliens, I couldn’t… Continue reading Virtual Reality: Storytelling on Steroids

Consumers, Content, Google, Marketing, Mobile, Smartphones, Social, technology, Video1 Comment

Think Mobile First: top 6 stats you need to know

Stha Banks

Has mobile become the most valuable screen?

According to the GSMA, there are currently 7.8 billion mobile connections globally, while global population is 7.4 billion. There are more mobile devices than there are people. Of these, 62% are unique mobile subscribers, so 2/3 of the population is connected to a mobile device. Wow!

To put this into (local) context, Ireland has…. Continue reading Think Mobile First: top 6 stats you need to know