Tag: Snapchat

Consumers, Data, Marketing, Search, Snapchat, technologyLeave a comment

Data is a game changer: Irish Google Trends

Stha Banks

At the end of the day we are all human. Most of us are in search of a better life or are doing our best to enjoy the one we already have. Holidays here and there, going to the movies or to matches, music festivals etc! Seeing 2016 is coming to an close, I wondered what captivated our minds and kept us hooked in 2015 and on that note what could we expect this year. As usual Google has the answer! According to Google Trends, some interesting global searches sum up the mood in 2015. Naturally the top searches related to breaking news; it was a very political year; we dug deep and challenged the norms; science developed further; sports events brought us together; tv shows & music made us happy, movies & technology gave us hope; celebrities dominated and there were losses too. In all of this we asked Google a lot of questions! [v]

Data is said to be a game changer because the numbers don’t lie. Whether its big data or small data, its going to have an impact on your business. So what does Irish search data actually say we got up to… Continue reading Data is a game changer: Irish Google Trends

Facebook, Instagram, Marketing, Snapchat, Social, technology2 Comments

Quote of The Month: Instagram + Snapchat

Stha Banks

So Instagram made Stories and I confess that’s all I have been doing the past few days while on holidays. I couldn’t pass up the opportunity to temporarily share even more cute moments of my little girl or one of the few cocktails I managed to have while basking in the sunshine! We are all talking about the #InstaSnaps, including the main man himself, Kevin Systrom [CEO of Instagram]. Yep, this month’s quote had to come from Systrom after admitting to copying Snapchat’s Stories. Who admits copying someone else? No one ever but it’s not personal it’s just business. On borrowing Snapchat Stories here is what Systrom had to say [.]

Since you can’t patent an idea it means every other idea invention is up for grabs but you just have to be able to… Continue reading Quote of The Month: Instagram + Snapchat

Consumers, Content, Google, Marketing, Mobile, Smartphones, Social, technology, Video1 Comment

Think Mobile First: top 6 stats you need to know

Stha Banks

Has mobile become the most valuable screen?

According to the GSMA, there are currently 7.8 billion mobile connections globally, while global population is 7.4 billion. There are more mobile devices than there are people. Of these, 62% are unique mobile subscribers, so 2/3 of the population is connected to a mobile device. Wow!

To put this into (local) context, Ireland has…. Continue reading Think Mobile First: top 6 stats you need to know